How to be a data-driven CFO (without reliable data)

Being a data-driven CFO means having real-time visibility into pipeline and forecast data. Alyssa Filter, CFO of tech startup Clari, explains how to remain strategic without the usual insights.

Alyssa Filter, CFO of revenue operations platform Clari since 2018, considers herself a “data-driven CFO.” She makes decisions about investments, cost management and AI implementation based on the cues she receives from her colleagues across the enterprise, letting them lead the way. 

Being a data-driven CFO means having real-time visibility into pipeline and forecast data. “Having confidence in quarter outcomes means I can make earlier and more informed decisions on things like our hiring plan and marketing budget,” Filter said. 

The pandemic, however, has thrown a wrench in this once-seamless distribution of information and numbers. Without reliable key performance indicators (KPIs), benchmarks or data, Filter has had to chart a path forward with educated assumptions and running multiple scenarios with sensitivity analysis.

Source: CFO Dive

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