How To Lead, Plan And Forecast Revenue In Wartime With AI

Alyssa Filter, CFO of Clari, a  revenue operations platform used by companies such as Zoom, Okta, Workday and Adobe, shares advice in an interview on how she is helping lead the company through this crisis.

This is “wartime” for business — markets don’t reflect unemployment, spending is down, companies are scrambling to get leads, and business leaders are fraught with uncertainty and doubt. 

On the other hand, the overall feeling in the tech industry is that the worst is over. Most of the leaders are feeling hopeful for the upcoming months. There has been an uptake in IPO velocity, which is a really great signal. But the stock market is hard to predict these days. Still, Alyssa highlights that for “tech companies we saw there is a strong demand and an excellent market opportunity”.

There is optimism that we will have a vaccine soon, so we will be able to increase travel that is important for many companies. A McKinsey report shows that, in the United States and most other developed economies, the epidemiological end point is most likely to be achieved in the third or fourth quarter of 2021, with the potential to transition to normalcy sooner, possibly in the first or second quarter of 2021. 

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